Let’s face it, the majority of business activity has at least one foot, if not both, firmly planted in the online pool. Like it or not, internet is here to stay and if your business is not part of it, you could be falling behind your competitors.
The advent of smart phones and developments into voice-activated web-based devices means that a reasonable web presence is pretty much essential. Search engines will look for well built websites with search engine optimisation in order to work out whether or where to display your business in their search results. This makes good web design vital From customer confidence to your legitimate status as a business not to mention the ability of your potential customers to find you, a website is going to help. If it looks good and works properly.
2020 has underlined how important having a website can be - adding strings to many bows that weren’t there before. Businesses have had to diversify in how they operate and being able to sell their products and services online - whether it be a restaurant offering takeaway or a retailer going from outlet to online - in a matter of a few weeks has proven just how versatile the internet can make your offering. Having someone to handle the graphic design and website design means that you can move quickly in a fast-changing world.
How can a small business get a piece of the action without parting with eye-wateringly large amounts of money? It’s surprisingly simple.
Most small businesses would benefit from a simple off-the-peg website. There are a number of website design (or web-builder) websites out there that in addition to providing the domain name and hosting, also provide a nifty little tool that allows the non-nerdy to build and maintain their website in an easy-to-use, intuitive way. This very website was built with the GoDaddy ‘Websites + Marketing’ plan. The format of the website is templated, but the images, content and what we call SEO (search engine optimisation) can be completely tailored to you with a little graphic design wizardry and copywriting. Wix is another popular 'web-builder' web design provider and for more complex requirements, then WordPress offers a little more functionality. All of these services will charge you an annual (sometimes monthly) subscription.
If you haven’t a clue what you’re doing or just don't have the time, then the easiest thing is to let me set it all up for you and then you can either engage me for a few hours every couple of months to keep it updated or have a go at updating it yourself. It’s pretty straight forward and just takes a little time. Hopefully, you’ll be far too busy though!
There’s a bit of layout at the beginning if you want me to take care of setting it up for you. I charge around £150 for the website design, any graphic design and to get it all up and running for you (assuming that the functionality and web design you're looking for is fairly straightforward). On top of this, as I mentioned, there will be a subscription to use the website builder or hosting options, along with your domain registration fee.
I've tried to simplify and breakdown the costings for you in the table below. Please do get in touch if you'd like me to talk through the costs with you so you have a clear picture of how much it will cost to take your business only and budget accordingly.
If you are thinking of getting a website done - then I strongly suggest getting in touch before you register any domains - there are a lot of things that need to be considered before selecting a domain name - not just the name itself!
I’d also recommend getting a bona fide email address to match your domain and I’ve included this in the sample pricing. I have also included the ICO (Information Commissioner's Office) fee for all businesses that should be registered - it's a legal obligation for anyone keeping any data about any living person (which is pretty much every business in the land.
Here are a few of the websites I have created and built from the outset and continue to manage.
Please note that these sites have been stripped back due to the Coronavirus Pandemic and the business limitations that this has placed on each of my clients.
These examples do, however, give you an idea of how clean and easy to use a simple design can look and function across all devices and browsers.
Of course, if you are reading this, then my own website has been design and built by me and created with GoDaddy Website + Marketing.
In addition to GoDaddy Website + Marketing and 123-Reg (not recommended), I also use Wix and WordPress.
This is a new business and the website is in its infancy. I'm keen on my client to originate social media posts from blogs and add more product information as it is formulated.
Built with 123-Reg Website Builder.