Flyers and leaflets are pretty versatile. If you're a venue, you can have a small stack in-house for an event or if you have a special offer or discount available you can place the details into the hands of your potential customers. You can post them through doors in strategically targeted areas (if you want to go large with your campaign, there are a number of flyer distribution companies that will take on the leg-work for you) and, if you have a flyering licence, you can hand them out in busy footfall areas.
Again, the design of a flyer needs to be uncluttered and not too wordy. In an ideal world, people can take away the flyer or leaflet and find out more on your website.
Use good quality paper stock with your prints - don’t be tempted to print them out yourself, it’s naff, and let’s get creative.
Size does matter - postcard size (A6) is very popular, but I rather like the added extra that a nice thick A5 card offers and DL (envelope size) can also be very effective. There’s also the classic z-folded A4 or gate-leg flyer which gives you 6 panels to play with. Great as a first step towards a brochure with plenty of space to play with. Again, a thicker stock is advisable here to prevent comparisons with the somewhat clichéd takeaway menu.
You don’t have to stick to standard sizes either - die-cutting or folding can give you unique shapes and formats that can make your flyer stand out amongst the crowd on the doormat or leaflet dispenser unit.