Big-ticket items really do deserve a brochure, whether it’s a wedding venue, a new home or car, or a luxury product and it might just tip the balance when people make their final decision on what they would like to spend considerable amounts of money on.
You might want to welcome members to a gym or new regular clients to a service and set out some guidance on how to get the best out of what your business offers. You can use this as an opportunity to do a little up-selling for add-ons and extras. A hotel, guesthouse or Airbnb may wish to have an information booklet in the guest rooms to outline all the facilities on offer and how to access them or provide local information. You may decide to offer your products and services to the corporate market and need a way to present them in an appropriate way to decision-makers in the organisation. There are lots of ways a brochure can be used to reaffirm the quality and professionalism of your enterprise.
If you’re attending an exhibition or an event where you wish to promote your services, a brochure is a handy way of illustrating your business, products and/or services in a professional and enticing way.
Again, brochures don’t have to be an A4 booklet - although these can be stunning if laid out properly with elegant fonts and stunning photography. Quality printing is a must if you don’t want it received with the same nonchalance as a cheap takeaway menu. Gatefold, bespoke shapes, innovative concertina affairs can be astonishingly effective.
Before the advent of digital print, brochures could be extremely expensive. However, digital printing has made turning a lovely design into a physical thing of beauty very affordable. It may be that you only want a digital version to email or that your customers can download from your website that is a smaller file size and screen resolution. This is included in all my graphic design fees.
If you’re stuck for words or find the whole idea of writing the text a bit daunting, then I’m happy to offer my copywriting services. We can talk through what you want to include and I can send you draft content for your approval. Brochures should have lots of space for images and look uncluttered - you’ll be surprised at how many pages you’ll need!
E-books are a great way to reach out to new and existing customers and demonstrate your expertise and knowledge. It's blogging with a bit of oomph.
An e-book might be text-only, like the books you find on Kindle or it could be more along the lines of digital brochures, laid out in chapters but with compelling photographs and illustrations.
Again, I can help with content editing and source the right stock photographs and produce supporting graphics and illustrations.
If you are intending the sell the book, we would need to ensure that any images that are use have the right licence permissions for copyright purposes.
In terms of the cost of producing your e-book - you are only going to pay for the graphic design fee. How fantastic is that!
I provide a PDF of the finished design for all work I undertake and I will provide this in a high resolution, print-ready format and also a web-resolution format that can be emailed or placed on your website for downloading. In some cases, you may wish to consider a printer-friendly version - that’s one where large blocks of colour and images are removed to save on the customer’s printer ink.